Latvia becomes the first country to introduce a Gross Domestic Nature (GDN) as an important KPI.
The new KPI should be coined in by a proactive and socially responsible political force, calculated every year by country's top ecologists and used in PR activities to show the progress in preserving the nature and building a sustainable environment.
As with GDP, we will also calculate Gross Domestic Nature per capita, emphasizing how naturally-rich every Latvian is.
Just like Bhutan once did with Gross National Happiness, we will take the lead on appropriate, eco-friendly metrics and show the rest of the world an example on how to set and achieve goals that are more important than wealth and purchasing power.
Because it's a natural thing to count and protect such a treasure.